Creating A Transformational Legacy Programme

Leaving a legacy is a lot more than getting a present-- it's a long lasting reminder of your dedication to a cause that is close to your heart. So close, that you decided to make what will be your final gift to the organisation.

A recent survey commissioned by the charity consortium Remember A charity found that 17% of participants had included gifts to charity in their wills, up from 14% in 2013. However the potential for heritage giving is actually bigger. Study indicates that by enhancing charity wills country wide by just 1%, an additional £ 70 million in legacies can be generated each year. Click here for additional information

It seems obvious then, that charities and not-for-profits need to invest time and energy in the advancement of robust, thoughtful and engaging heritage programmes. However, whether as a result of the concern of talking about the 'taboo' subject of dying, or focus being guided on various other funding streams, a lot of organisations install poorly delivered, uninspiring heritage programmes, if indeed, they've got one at all.

Those charities who are reaping the benefits of legacy gifts have no doubt spent energy and time in the development their programme. Effective campaigns are those which look to the future and focus on the transformational impact your gift will make as opposed to mourning the past and the glum nature of death.

Below Are Our Top Five Suggestions To Developing A Transformational Legacy Programme:

  1. It's all about the preparation - don't rush in. Even if its nationwide Free Wills Month it does not mean you should launch your campaign now.
  2. Appropriate -- think to the future. Audience ought to feel inspired to make a special present that will have a wonderful impact on your organisation.
  3. Recruit a partner lawyer(s)-- free wills are a terrific way to motivate givers to make the commitment now, and also provide your programme added validity.
  4. Speak to potential givers-- openly discussing their gift and the location of your work it might be directed to will give the donor the confidence that their present will be made use of as they wanted.
  5. Continued stewardship-- presents will typically not materialise instantly after their pledging! Good donor stewardship is the essential to ensuring your legacy pledges come to fruition in the end.